We specialise in a comprehensive range of services, including paid media management, ensuring your investment is optimised for maximum impact.
We use data-driven strategies to refine and enhance your campaigns, ensuring they align with your business goals. Additionally, our conversion rate optimisation techniques elevate user experience, turning more visitors into customers without increasing your ad spend.
Our In-App mobile advertising network, tailored for the iGaming industry, ensures your campaigns engage effectively across devices and reach your target audience around the clock.
Digital Fuel Performance is committed to delivering innovative, reliable marketing solutions. With our deep industry expertise and strategic approach, we help your brand grow confidently. Partner with us to achieve your business objectives and drive sustained growth in the competitive world of iGaming and Sports Betting.
Paid Search
Captialising on user intent helps drive acquisition, focusing on providing players at profitable CPAs and optimising towards what drives the best value for your brand. Paid Search Advertising within the Gambling industry is extremely competitive. Ensuring your campaigns are operating efficiently to drive acquisition and value is key to incremental growth. Paid Search CPAs can often be more cost-effective than Affiliate CPAs, giving your brand maximum opportunity to build player value and ROI.
Paid Social
The average user spends 2+ hours per day on Social Media. Ultra-targeted audiences and placements allows brands to engage with new users through the broadest range of methods available to digital marketers. Tried and tested strategies, powered by immensely powerful algorithms allows iGaming brands to target users at lower CPAs Paid Social Ads consistently drive high volumes of new users at profitable acquisition costs, but also allows important touch points to retain and re-activate lapsed users to maximise acquisition budgets.
Native Advertising
Using contextual targeting and user interest signals allows Digital Fuel to drive acquisition across a range of high quality 3rd Party sites such as prominent News and Entertainment inventories via Native Advertising. Advertising amongst engaging content represents a fantastic opportunity to reach targeted users across a range of devices.
In-App Advertising
The global usage of smartphones means an extensive, but often an under-utilised source of new user acquisition. Driving users to your App direct from a wide range of Apps and mobile inventory allows you to reach users at lower costs to hit competitive CPAs and drive strong ROI. Digital Fuel has driven users to iGaming Apps in over 21+ countries across UK & Europe, Latin America, Asia & North America
App Store Optimisation (ASO)
Our ASO services enhance app visibility, drive installs, promote trust and improve conversion rates. Key services include ranking improvement, CTR enhancement and review management. Focus is also applied to user testing and competitor analysis - ensure your app stands out. We also offer localisation, strategic creative direction and targeted A/B testing.
Conversion Rate Optimisation (CRO)
Our CRO services help focus on improving user experience and increasing conversion rates without increasing ad spend. The benefits can be seen beyond Paid Media on a cross-channel & cross device level helping your organic and affiliate traffic convert potential players more efficiently. Small changes can have big impacts.
Display/Programmatic Advertising
Connecting with your target market to build brand awareness and presence within the market are key to building trust with users. Display/Programmatic platforms and exchanges allow targeted media buying with dynamic and engaging content to drive acquisition across a wide range of web properties. These networks and platforms allow you to build brand awareness, target new customers and offer another touchpoint to retain and re-engage with lapsed players at cost effective levels.
Lead generation
If you are looking to unlock new audiences or new markets, our lead generation team will help define your strategy and execute campaigns across a number of channels including seach, social, content, display, mobile or email. We leverage a number of lead generation techniques including online registration, email sign-up, call-back requests, app download, brochures, newsletters, free bet offers, free-to-play games and betting tipsters. Full integration with our data management platform will enable your business to build precision audiences and market to these segments effectively.
Integrated Campaign Management
Our integrated approach combines digital marketing channels tactics into a unified strategy, maximising impact. We manage campaigns across platforms, ensuring consistent messaging and optimal performance. Powered by advanced analytics and real-time monitoring, we continuously focused on finding the optimal performance for your brands. Collaboration with your team tailors our strategies to your objectives, driving sustained growth. Partner with us for cohesive, effective marketing campaigns.