Our Journey.
Digital Fuel has been at the forefront of iGaming, sports, entertainment, and leisure marketing since 2013. With over a century of combined industry experience, our team has been instrumental in driving businesses to their peak potential. From our beginnings, we've evolved to embrace innovation and technology, staying ahead of our competitors.
Founder's Vision.
Toby Oddy, our Group CEO and the brain behind Digital Fuel, has been a digital media pioneer long before the internet became mainstream. From revolutionising travel marketing to innovating in gaming, esports, and gambling, Toby's entrepreneurial spirit has been the driving force behind our evolution. His passion for creativity, curiosity, and pushing boundaries reflects in every aspect of Digital Fuel.
Innovation and Diversity.
We champion diversity of thought and creativity. Our approach is progressive, fearless, and unbounded, yet grounded in reality. We're not just exploring new territories in iGaming marketing; we're pioneering them. Our ethos revolves around breaking barriers and introducing new, strategic ways of thinking.
The Market and Competitors.
In a highly competitive UK market, facing regulations and consolidation challenges, we help operators scale and thrive. The US, with its recent gold rush-like expansion, and emerging markets like LATAM, Africa, and India, offer vast opportunities. We look outside the conventional marketing mix and offer a comprehensive, full-service approach. Our growth stories and strategies set us apart from both industry insiders and newcomers. Digital Fuel is not just an agency; it's a powerhouse of innovation, creativity, and expertise, driven by a team of passionate individuals committed to ignite new growth opportunities for our clients.