Independent iGaming growth partner

We work both sides of the iGaming ecosystem. For B2B suppliers we build new business. For iGaming operators we solve problems and scale growth. Working both sides means we know what actually works.

25+ Years in iGaming

Over 240 iGaming B2C and B2B businesses worked with

37+ Clients in over 37 countries

Book a 20-minute call Explore our services

Operators and brands we have worked with

We help B2B suppliers win new business and scale, and we help iGaming operators solve problems and grow. We are not a broker, a platform or a media owner, so we can be honest about what actually works for both sides.

Committed to delivering a competitive edge, our team blends deep industry expertise with innovative strategies to supercharge your ROI.

We pioneer market-leading AI automation, built in-house the way we ship it. AI agents, workflow automation and content operations that cut cost and speed up execution.

Problems we solve

Every engagement starts with a problem. These are the seven categories of problem we solve for iGaming operators, suppliers, founders and investors, and the pillar we use to solve each one. Pick the problem that sounds like yours.

Player Acquisition

New-player growth stuck on one or two channels
Leads and clicks that never convert to real registered players
No clear view of acquisition cost versus player lifetime value

See how the Player Acquisition pillar solves this

Operational Services

Processes and ways of working differ across the team
Player experience and retention slipping between touchpoints
New markets feel slow, risky or hard to enter

See how the Operational Services pillar solves this

Investment and Acquisitions

The investment or transaction story not clear enough to win support
Preparing for investor, buyer or due diligence conversations
Valuation and commercial diligence without iGaming-market insight

See how the Investment and Acquisitions pillar solves this

Fractional Executive Leadership

A senior leadership gap at the exact moment growth requires it
Plans that stall because nobody is accountable for execution
Decision-making slowed by silos between commercial and operations

See how the Fractional Executive Leadership pillar solves this

Commercial and Growth

A pipeline that is active but never close to predictable revenue
Partnerships discussed for months without turning into contracts
Winning business depends on one person or too few repeatable motions

See how the Commercial and Growth pillar solves this

Intelligent Lead and Sales Engine

Research and prospect data that eats up hours without finding better-fit leads
No consistent qualification or prioritisation of enquiries
Outbound follow-up patchy, pipeline visibility weak

See how the Intelligent Lead and Sales Engine pillar solves this

AI Automation and Workflow

Manual, repeated work that eats your team time and errors
Business information buried across documents and tools
Content and operational delivery slower and less consistent than it could be

See how the AI Automation and Workflow pillar solves this

Partners show. Members ask.

The Show and Ask is Digital Fuel's weekly online showcase for the iGaming industry. A partner presents their product, then members ask anything. Join as a member free, or present your product to a curated audience.

Present at The Show and Ask Join as a member

Members join free through the Digital Fuel Network. Partners present to the room and open the floor for live questions. Tell us about your product and we will match you to the members who care.

Tell us about your product

Who you work with

Named, senior and accountable - the people and the AI behind Digital Fuel.

Paul Hill

CEO, Digital Fuel

Leads commercial growth, partnerships and fractional leadership for iGaming operators. Deep B2B iGaming network, hands-on across Parlay Games, Bettor Faster, DAW Global and Digital Fuel. The first call for operators scaling through partnerships, mergers and acquisitions and fractional C-level support.

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Toby Oddy

Chairman, Digital Fuel

Founded Digital Fuel and, as Chairman (formerly Group CEO), steers its strategy. Digital media pioneer with 26+ years across digital marketing, iGaming, gambling, technology and AI, growing Digital Fuel from a £1,500 start-up into a leading iGaming growth agency. NED, C-level operator and investor across the sector.

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Jeeves

Digital Fuel AI

Digital Fuel's in-house AI, executing content, automation and SEO operations at machine speed. Jeeves is a working example of the AI automation and workflow Digital Fuel builds for clients.

Ready to put this into practice? Get in touch