App Store Optimisation for iGaming, Sports Betting & Crypto Casino Apps.
Stand Out. Rank Higher. Get More Installs.
In a crowded marketplace where thousands of apps compete for attention, App Store Optimisation (ASO) is essential not optional. At Digital Fuel, we help iGaming, sports betting, and crypto casino apps break through the noise with ASO strategies grounded in real data, industry insight, and years of performance-led experience.
We don’t just optimise for visibility we optimise for action. That means more downloads, more conversions, and more loyal players.
Why ASO Matters in Gaming & Gambling
Success in the App Store or Google Play Store isn’t about luck it’s about knowing how the algorithms work, what players respond to, and how to align your messaging with user intent. ASO improves:
- App visibility in category rankings and search results
- Click-through rate (CTR) from impressions to store page
- Install rate and user quality from your acquisition efforts
- Engagement, retention, and lifetime value (LTV)
Whether you're launching a sportsbook app in a regulated market or growing a crypto casino audience, our tailored ASO services help you rank higher, convert better, and retain more.
What We Deliver
We provide a complete, done-for-you ASO solution from audits and creative optimisation to testing and reporting:
Full App Store & Google Play Audit
We audit your app store presence, including metadata, creative assets, page structure, localisation, and current rankings. Then we benchmark against your top competitors in the market.
Keyword Optimisation & Metadata Strategy
We research high-performing, low-competition keywords tailored to your audience, region, and product features. We optimise app title, subtitle, keyword field, and descriptions to match ranking algorithms.
Visual Asset Design & Creative Testing
Thumbnails, iconography, preview videos, and screenshots all optimised for conversions. We use A/B testing and behavioural insight to drive creative choices that improve your install rate.
Ratings & Reviews Management
We monitor, respond, and help generate real, high-quality reviews. We also build triggers into your CRM or lifecycle strategy to encourage positive reviews from engaged users.
Localisation for Global Reach
From Spain and Sweden to Brazil and beyond we localise copy, keywords, and visuals to fit local culture, regulations, and user expectations.
A/B Testing & Ongoing Iteration
Using Apple’s native testing tools and third-party platforms, we continuously test and optimise creative and metadata elements to refine performance.
Sentiment Analysis & Feedback Loops
We apply natural language processing and LLM tools to analyse user reviews at scale. This helps improve UX, inform product decisions, and predict user churn.
ASO for Paid UA Alignment
We align your ASO strategy with performance marketing, helping to improve your quality score and reduce CPI across paid campaigns. Especially useful for UAC, Meta, and programmatic display.
Crypto, Real Money & Regulated Markets Expertise
We understand the nuances of getting real money gaming and crypto apps listed and staying compliant on major stores. Whether you’re navigating UKGC guidelines or scaling across LATAM, we’ve done it before.
Why Work with Digital Fuel?
- Proven track record in regulated markets
- iGaming-first approach to growth and compliance
- ASO integrated into your wider SEO and UA strategy
- In-house creative and performance teams
- Native understanding of player behaviour
Ready to Optimise Your App?
If you're launching a new product or scaling an existing app, we can help you increase downloads and lower your acquisition costs without relying solely on paid media.
Let’s talk about how ASO can become your most effective acquisition channel.