We provide a full range of consulting services, grounded in market and competitor intelligence, driving product and platform strategy, building brand, marketing and broader growth initiatives for our global client base. We are data and insight-driven, customer-obsessed, always focused on robust analytics and driving overall business performance.
We pride ourselves on our proven track record of trusted client partnerships across the industry, from established tier one operators, to early stage businesses preparing to launch or scale. We consistently deliver measurable growth and success.
Market, competitor and customer insight and intelligence
Our deep industry knowledge of products, markets, operators, customer needs, attitudes and behaviours will ensure that you are able to make data-driven decisions, delivered through primary research and rigorous data analysis
Licensing strategy
We can advise on global gambling regulations and the advantages and disadvantages of individual gambling licences, ensuring you make informed licensing decisions to achieve short and long term business goals
Product & platform evaluation
Leveraging our deep market knowledge, insight and expertise, gained from two decades working with many operators and suppliers in the market, we are able to provide objective evaluation to inform your product and platform choices
Brand & marketing planning
Our innovative in-house marketing consultants will design optimal marketing strategies to attract, acquire, engage and retain valuable customers in your chosen markets; aligning our customer and market insight with deep channel expertise and advanced analytics
People & organisation
We can help you scope and build the right organisation to deliver your business strategy and plans, in compliance with licence and regulatory conditions
Our team will quickly understand your key objectives and business challenges on an initial scoping call. We will share a high-level overview of our proposed approach, most often a series of interactive strategy workshops to explore available data, stakeholder needs and potential solutions to the brief. We would then synthesise, prioritise and present back.